/* ──────────────────────────────────────────────────────────────────────────
   Lorena Palacios — Editorial brutalist warm.
   Fraunces (variable serif) + Instrument Sans + JetBrains Mono on cream.
   ───────────────────────────────────────────────────────────────────────── */

:root {
  --bg: #f1ebe0;
  --bg-alt: #e7dfd0;
  --paper: #ebe3d4;
  --ink: #1a1410;
  --ink-soft: #2c241d;
  --muted: #6b5e51;
  --rule: #1a1410;
  --rule-soft: rgba(26, 20, 16, 0.16);
  --accent: #c84a1b;
  --accent-soft: #a13a13;
  --accent-tint: rgba(200, 74, 27, 0.12);

  --font-display: "Fraunces", "Times New Roman", serif;
  --font-body: "Instrument Sans", system-ui, sans-serif;
  --font-mono: "JetBrains Mono", "SF Mono", ui-monospace, monospace;

  --max-width: 1240px;
  --radius-lg: 4px;
  --radius-md: 2px;
  --base-font-size: 16px;
}

*,
*::before,
*::after {
  box-sizing: border-box;
}

html,
body {
  margin: 0;
  padding: 0;
}

html {
  scroll-behavior: smooth;
}

body {
  font-family: var(--font-body);
  color: var(--ink);
  background: var(--bg);
  line-height: 1.5;
  font-size: var(--base-font-size);
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
  text-rendering: optimizeLegibility;
  font-feature-settings: "ss01", "ss02", "cv11";
}

img {
  max-width: 100%;
  display: block;
}

a {
  color: inherit;
}

::selection {
  background: var(--ink);
  color: var(--bg);
}

:focus-visible {
  outline: 2px solid var(--accent);
  outline-offset: 4px;
}

@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }
  *,
  *::before,
  *::after {
    animation-duration: 0.001ms !important;
    animation-iteration-count: 1 !important;
    transition-duration: 0.001ms !important;
  }
}

/* ── Grain overlay ─────────────────────────────────────────────────────── */
.grain {
  position: fixed;
  inset: 0;
  pointer-events: none;
  z-index: 100;
  opacity: 0.35;
  mix-blend-mode: multiply;
  background-image: url("data:image/svg+xml;utf8,<svg viewBox='0 0 200 200' xmlns='http://www.w3.org/2000/svg'><filter id='n'><feTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='2' stitchTiles='stitch'/><feColorMatrix values='0 0 0 0 0.10 0 0 0 0 0.08 0 0 0 0 0.06 0 0 0 0.5 0'/></filter><rect width='200' height='200' filter='url(%23n)'/></svg>");
  background-size: 220px 220px;
}

/* ── Container ────────────────────────────────────────────────────────── */
.container {
  width: 100%;
  max-width: var(--max-width);
  margin: 0 auto;
  padding: 0 1.4rem;
}

.section {
  padding: 6rem 0;
  position: relative;
}

/* ── Type scale ───────────────────────────────────────────────────────── */
h1,
h2,
h3 {
  font-family: var(--font-display);
  font-weight: 380;
  font-variation-settings: "opsz" 144, "SOFT" 30;
  letter-spacing: -0.02em;
  line-height: 1.02;
  color: var(--ink);
}

.section-title {
  font-size: clamp(2.4rem, 5vw, 4rem);
  margin: 0 0 1.4rem;
  font-weight: 300;
}

.section-intro {
  max-width: 580px;
  margin-bottom: 2.5rem;
  color: var(--muted);
  font-size: 1.05rem;
}

.eyebrow {
  display: inline-flex;
  align-items: center;
  gap: 0.6rem;
  font-family: var(--font-mono);
  font-size: 0.7rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--ink-soft);
  margin: 0 0 1.2rem;
}

.eyebrow-tick {
  display: inline-block;
  width: 8px;
  height: 8px;
  background: var(--accent);
  border-radius: 50%;
  animation: pulse 2.4s ease-in-out infinite;
}

@keyframes pulse {
  0%, 100% { opacity: 1; transform: scale(1); }
  50% { opacity: 0.6; transform: scale(0.85); }
}

/* ── Topbar ───────────────────────────────────────────────────────────── */
.topbar {
  display: flex;
  align-items: center;
  gap: 0.6rem;
  padding: 0.55rem 1.4rem;
  background: var(--ink);
  color: var(--bg);
  font-family: var(--font-mono);
  font-size: 0.68rem;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  overflow: hidden;
  white-space: nowrap;
}

.topbar-dot {
  width: 6px;
  height: 6px;
  border-radius: 50%;
  background: var(--accent);
  display: inline-block;
}

.topbar-sep {
  opacity: 0.4;
}

.topbar-grow {
  flex: 1;
}

/* ── Header / nav ─────────────────────────────────────────────────────── */
.site-header {
  position: sticky;
  top: 0;
  z-index: 40;
  background: rgba(241, 235, 224, 0.85);
  backdrop-filter: blur(14px);
  -webkit-backdrop-filter: blur(14px);
  border-bottom: 1px solid var(--rule-soft);
  transition: transform 0.25s ease;
}

.nav-container {
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding: 1.1rem 0;
}

.brand {
  display: flex;
  align-items: center;
  gap: 0.7rem;
  text-decoration: none;
  color: inherit;
}

.brand-mark {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  width: 36px;
  height: 36px;
  border: 1px solid var(--ink);
  font-family: var(--font-mono);
  font-size: 0.75rem;
  letter-spacing: 0.04em;
  font-weight: 500;
}

.brand-stack {
  display: flex;
  flex-direction: column;
  line-height: 1.1;
}

.brand-name {
  font-family: var(--font-display);
  font-size: 1.05rem;
  font-weight: 400;
  font-variation-settings: "opsz" 24;
  letter-spacing: -0.005em;
}

.brand-role {
  font-family: var(--font-mono);
  font-size: 0.65rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--muted);
  margin-top: 0.1rem;
}

.nav {
  display: flex;
  gap: 1.6rem;
  align-items: center;
}

.nav a,
.nav .nav-link {
  font-family: var(--font-mono);
  font-size: 0.7rem;
  text-decoration: none;
  color: var(--ink);
  font-weight: 500;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  position: relative;
  cursor: pointer;
  padding: 0.4rem 0;
}

.nav a::after,
.nav .nav-link::after {
  content: "";
  position: absolute;
  left: 0;
  right: 0;
  bottom: 0;
  height: 1px;
  background: var(--ink);
  transform: scaleX(0);
  transform-origin: left;
  transition: transform 0.25s ease;
}

.nav a:hover::after,
.nav .nav-link:hover::after {
  transform: scaleX(1);
}

.nav a.nav-cta {
  padding: 0.55rem 1.1rem;
  background: var(--ink);
  color: var(--bg);
  border-radius: 999px;
  display: inline-flex;
  align-items: center;
  gap: 0.4rem;
}

.nav a.nav-cta::after {
  content: "";
  position: static;
  width: 6px;
  height: 6px;
  background: var(--accent);
  border-radius: 50%;
  transform: none !important;
  display: inline-block;
  margin-left: 0.2rem;
}

.nav a.nav-cta:hover {
  background: var(--accent);
  color: var(--bg);
}

.nav a.nav-cta:hover::after {
  background: var(--bg);
}

.nav-item {
  position: relative;
  display: inline-flex;
  align-items: center;
}

.nav-item.has-dropdown > .nav-link::before {
  content: "↓";
  margin-left: 0.4rem;
  font-size: 0.8em;
  transition: transform 0.2s ease;
  display: inline-block;
}

.nav-item.open > .nav-link::before {
  transform: rotate(180deg);
}

.nav-dropdown {
  position: absolute;
  top: calc(100% + 0.6rem);
  left: 0;
  display: none;
  flex-direction: column;
  gap: 0.1rem;
  background: var(--bg);
  border: 1px solid var(--ink);
  padding: 0.6rem;
  min-width: 220px;
  z-index: 30;
}

.nav-dropdown a {
  font-family: var(--font-display);
  font-size: 0.95rem;
  font-weight: 400;
  color: var(--ink);
  padding: 0.45rem 0.7rem;
  text-decoration: none;
  letter-spacing: -0.01em;
  text-transform: none;
}

.nav-dropdown a::after {
  display: none;
}

.nav-dropdown a:hover {
  background: var(--ink);
  color: var(--bg);
}

.nav-item.open .nav-dropdown {
  display: flex;
}

.nav-toggle {
  display: none;
  border: none;
  background: transparent;
  cursor: pointer;
  width: 36px;
  height: 36px;
  padding: 0;
  flex-direction: column;
  justify-content: center;
  align-items: center;
  gap: 5px;
}

.nav-toggle span {
  display: block;
  width: 22px;
  height: 1.5px;
  background: var(--ink);
  transition: transform 0.2s ease;
}

/* ── Hero ─────────────────────────────────────────────────────────────── */
.hero {
  padding: 3rem 0 5rem;
  position: relative;
  overflow: hidden;
}

.hero-grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 2.5rem;
  align-items: start;
}

.hero-rail {
  display: none;
}

.rail-label {
  display: block;
  font-family: var(--font-mono);
  font-size: 0.65rem;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--muted);
  margin-bottom: 1rem;
}

.rail-list {
  list-style: none;
  margin: 0;
  padding: 0;
  display: flex;
  flex-direction: column;
  gap: 0.4rem;
  border-left: 1px solid var(--rule-soft);
  padding-left: 1rem;
  counter-reset: rail;
}

.rail-list li {
  counter-increment: rail;
  display: flex;
  align-items: baseline;
  gap: 0.6rem;
  font-family: var(--font-mono);
  font-size: 0.72rem;
  letter-spacing: 0.06em;
  text-transform: uppercase;
}

.rail-list li::before {
  content: "0" counter(rail);
  color: var(--muted);
  font-size: 0.62rem;
}

.rail-list a {
  text-decoration: none;
  color: var(--ink);
}

.rail-list a:hover {
  color: var(--accent);
}

.hero-text {
  max-width: 38rem;
}

.hero-headline {
  font-size: clamp(3rem, 9vw, 7rem);
  font-weight: 250;
  font-variation-settings: "opsz" 144, "SOFT" 50;
  letter-spacing: -0.035em;
  line-height: 0.95;
  margin: 0.3rem 0 1.4rem;
  font-style: italic;
}

.hero-headline em,
.hero-headline i {
  font-style: normal;
  font-weight: 400;
  color: var(--accent);
}

.hero-subtitle {
  font-family: var(--font-display);
  font-weight: 350;
  font-size: clamp(1.05rem, 1.6vw, 1.3rem);
  color: var(--ink-soft);
  max-width: 32rem;
  margin: 0 0 2rem;
  line-height: 1.4;
}

.hero-meta {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 1.4rem;
  margin: 0 0 2rem;
  border-top: 1px solid var(--rule-soft);
  border-bottom: 1px solid var(--rule-soft);
  padding: 1rem 0;
  max-width: 32rem;
}

.meta-cell {
  display: flex;
  flex-direction: column;
  gap: 0.25rem;
}

.meta-label {
  font-family: var(--font-mono);
  font-size: 0.62rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--muted);
}

.meta-value {
  font-size: 0.95rem;
  color: var(--ink);
  text-decoration: none;
}

.hero-email:hover {
  color: var(--accent);
}

.hero-buttons {
  display: flex;
  flex-wrap: wrap;
  gap: 0.8rem;
}

.hero-media-wrap {
  position: relative;
  margin-top: 1rem;
}

.media-tag {
  position: absolute;
  top: 0.8rem;
  left: 0.8rem;
  z-index: 2;
  font-family: var(--font-mono);
  font-size: 0.62rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  background: var(--ink);
  color: var(--bg);
  padding: 0.3rem 0.6rem;
}

.media-caption {
  display: block;
  font-family: var(--font-mono);
  font-size: 0.62rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--muted);
  margin-top: 0.6rem;
  text-align: right;
}

.hero-media {
  position: relative;
  overflow: hidden;
  border: 1px solid var(--ink);
  aspect-ratio: 4 / 5;
  background: var(--paper);
}

.hero-media img,
.hero-media video,
.hero-media iframe {
  width: 100%;
  height: 100%;
  object-fit: cover;
  display: block;
  filter: contrast(1.04) saturate(0.95);
}

/* Hide email-label and kicker — handled by new layout. */
.hero-kicker:empty,
.hero-subtitle:empty,
.hero-email-label:empty,
.hero-contact {
  display: none;
}

/* Disable old hero--bg behavior — we use side-by-side layout now. */
.hero.hero--bg {
  background: none !important;
  color: var(--ink);
}

.hero.hero--bg::before {
  display: none;
}

.hero-bottom {
  display: flex;
  align-items: center;
  gap: 1rem;
  margin-top: 4rem;
  font-family: var(--font-mono);
  font-size: 0.65rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--muted);
}

.hero-bottom-rule {
  flex: 1;
  height: 1px;
  background: var(--rule-soft);
}

/* ── Buttons ──────────────────────────────────────────────────────────── */
.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 0.5rem;
  border-radius: 999px;
  padding: 0.85rem 1.6rem;
  font-family: var(--font-mono);
  font-size: 0.72rem;
  font-weight: 500;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  border: 1px solid var(--ink);
  text-decoration: none;
  cursor: pointer;
  transition: transform 0.18s ease, background 0.18s ease, color 0.18s ease, border-color 0.18s ease;
  background: transparent;
  color: var(--ink);
}

.btn.primary {
  background: var(--ink);
  color: var(--bg);
}

.btn.primary:hover {
  background: var(--accent);
  border-color: var(--accent);
  transform: translateY(-1px);
}

.btn.ghost {
  background: transparent;
  color: var(--ink);
}

.btn.ghost:hover {
  background: var(--ink);
  color: var(--bg);
}

.btn.full {
  width: 100%;
}

.btn::after {
  content: "↗";
  display: inline-block;
  transition: transform 0.18s ease;
}

.btn:hover::after {
  transform: translate(2px, -2px);
}

/* ── Marquee ──────────────────────────────────────────────────────────── */
.marquee {
  position: relative;
  border-top: 1px solid var(--ink);
  border-bottom: 1px solid var(--ink);
  background: var(--bg-alt);
  overflow: hidden;
  padding: 1.4rem 0;
}

.marquee-track {
  display: flex;
  gap: 3.5rem;
  width: max-content;
  animation: marquee 35s linear infinite;
  font-family: var(--font-display);
  font-size: clamp(2rem, 5vw, 3.4rem);
  font-weight: 350;
  font-style: italic;
  font-variation-settings: "opsz" 144, "SOFT" 40;
  letter-spacing: -0.015em;
  white-space: nowrap;
}

.marquee-track .m-item {
  display: inline-flex;
  align-items: center;
  gap: 3.5rem;
}

.marquee-track .m-item::after {
  content: "✦";
  font-size: 1.2rem;
  color: var(--accent);
  font-style: normal;
}

.marquee:hover .marquee-track {
  animation-play-state: paused;
}

@keyframes marquee {
  from { transform: translateX(0); }
  to { transform: translateX(-50%); }
}

/* ── Image strip ──────────────────────────────────────────────────────── */
.image-strip {
  padding: 2.5rem 0 4rem;
}

.strip-head {
  display: flex;
  align-items: center;
  justify-content: space-between;
  margin-bottom: 1.2rem;
  gap: 1rem;
}

.image-strip-inner {
  display: grid;
  grid-auto-flow: column;
  grid-auto-columns: 78%;
  overflow-x: auto;
  gap: 0.7rem;
  scroll-snap-type: x mandatory;
  padding-bottom: 0.4rem;
  scrollbar-width: thin;
  scrollbar-color: var(--ink) transparent;
}

.image-strip-inner img {
  width: 100%;
  height: 320px;
  object-fit: cover;
  border-radius: var(--radius-md);
  scroll-snap-align: start;
  filter: contrast(1.04) saturate(0.95);
  transition: filter 0.3s ease;
}

.image-strip-inner img:hover {
  filter: contrast(1.04) saturate(1.05);
}

.carousel-controls {
  display: flex;
  gap: 0.5rem;
}

.carousel-arrow {
  width: 40px;
  height: 40px;
  border-radius: 999px;
  border: 1px solid var(--ink);
  background: transparent;
  color: var(--ink);
  font-size: 1rem;
  font-family: var(--font-mono);
  display: inline-flex;
  align-items: center;
  justify-content: center;
  cursor: pointer;
  transition: background 0.18s ease, color 0.18s ease;
}

.carousel-arrow:hover {
  background: var(--ink);
  color: var(--bg);
}

/* ── Brands ───────────────────────────────────────────────────────────── */
.brands {
  border-top: 1px solid var(--ink);
  background: var(--bg);
}

.brands-inner {
  display: grid;
  gap: 3rem;
}

.brands-head {
  display: grid;
  grid-template-columns: 1fr;
  gap: 1rem;
  align-items: end;
}

.brands-stat {
  display: flex;
  align-items: baseline;
  gap: 0.8rem;
  margin: 0.4rem 0 0.6rem;
}

.brands-stat-num {
  font-family: var(--font-display);
  font-size: clamp(4rem, 9vw, 7rem);
  font-weight: 280;
  font-variation-settings: "opsz" 144, "SOFT" 40;
  letter-spacing: -0.04em;
  line-height: 0.9;
  color: var(--accent);
  font-style: italic;
}

.brands-stat-label {
  font-family: var(--font-mono);
  font-size: 0.75rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--muted);
  padding-bottom: 0.6rem;
}

.brands-title {
  font-style: italic;
  max-width: 22ch;
}

.brands-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 0;
  border-top: 1px solid var(--ink);
  border-left: 1px solid var(--ink);
}

.brand-chip {
  display: flex;
  align-items: center;
  justify-content: center;
  min-height: 90px;
  padding: 1rem 1.2rem;
  border-right: 1px solid var(--ink);
  border-bottom: 1px solid var(--ink);
  text-align: center;
  position: relative;
  overflow: hidden;
  transition: background 0.22s ease, color 0.22s ease;
}

.brand-chip:hover {
  background: var(--ink);
  color: var(--bg);
}

.brand-chip-name {
  font-family: var(--font-display);
  font-size: 1rem;
  font-weight: 400;
  letter-spacing: -0.01em;
  line-height: 1.2;
}

.brand-chip img {
  max-width: 100%;
  max-height: 64px;
  object-fit: contain;
  transition: transform 0.22s ease;
}

.brand-chip:hover img {
  transform: scale(1.05);
}

.brand-chip--placeholder {
  background: var(--bg-alt);
}

.brand-chip--placeholder .brand-chip-name {
  font-style: italic;
  font-size: 0.85rem;
  color: var(--muted);
  font-family: var(--font-mono);
  letter-spacing: 0.06em;
  text-transform: uppercase;
}

.brand-chip--placeholder:hover {
  background: var(--bg-alt);
  color: var(--muted);
}

@media (min-width: 640px) {
  .brands-grid {
    grid-template-columns: repeat(3, 1fr);
  }
}

@media (min-width: 768px) {
  .brands-head {
    grid-template-columns: 1fr auto 1fr;
    gap: 2rem;
  }

  .brands-head .eyebrow {
    grid-column: 1;
  }

  .brands-stat {
    grid-column: 2;
    grid-row: 1 / span 2;
    align-self: center;
    margin: 0;
    align-items: baseline;
  }

  .brands-title {
    grid-column: 1;
    margin: 0;
  }

  .brands-grid {
    grid-template-columns: repeat(5, 1fr);
  }
}

@media (min-width: 1024px) {
  .brands-grid {
    grid-template-columns: repeat(6, 1fr);
  }
}

/* ── Cases ────────────────────────────────────────────────────────────── */
.cases-head {
  margin-bottom: 3rem;
}

.cases-head .section-title {
  max-width: 22ch;
  font-style: italic;
}

.case {
  display: grid;
  grid-template-columns: 1fr;
  gap: 1.4rem;
  margin-bottom: 5rem;
  padding-top: 3rem;
  border-top: 1px solid var(--ink);
  align-items: start;
  position: relative;
}

.case:last-child {
  margin-bottom: 0;
}

.case-header {
  display: flex;
  flex-direction: column;
  gap: 0.6rem;
}

.case-number {
  font-family: var(--font-mono);
  font-size: 0.68rem;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--muted);
  display: flex;
  align-items: baseline;
  gap: 1rem;
}

.case-number-num {
  font-family: var(--font-display);
  font-size: 2.4rem;
  font-style: italic;
  font-weight: 300;
  color: var(--accent);
  font-variation-settings: "opsz" 144;
  line-height: 1;
}

.case-header h2 {
  margin: 0;
  font-size: clamp(2rem, 4.5vw, 3.4rem);
  font-style: italic;
  font-weight: 300;
  font-variation-settings: "opsz" 144, "SOFT" 40;
}

.case-tags {
  display: flex;
  flex-wrap: wrap;
  gap: 0.4rem;
  margin-top: 0.4rem;
}

.case-tag {
  font-family: var(--font-mono);
  font-size: 0.6rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  padding: 0.25rem 0.6rem;
  border: 1px solid var(--rule-soft);
  border-radius: 999px;
  color: var(--ink-soft);
}

.case-media {
  display: grid;
  grid-auto-flow: column;
  grid-auto-columns: minmax(220px, 1fr);
  gap: 1rem;
  overflow-x: auto;
  scroll-snap-type: x mandatory;
  padding-bottom: 0.4rem;
}

.video-card {
  position: relative;
  padding-top: 177.78%;
  border-radius: var(--radius-md);
  background: var(--ink);
  overflow: hidden;
  scroll-snap-align: start;
  border: 1px solid var(--ink);
  transition: transform 0.3s ease;
}

.video-card:hover {
  transform: translateY(-3px);
}

.video-card video,
.video-card iframe,
.video-card img {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  border: 0;
  object-fit: cover;
}

.video-card.is-still img {
  filter: contrast(1.05) saturate(0.9);
  transition: filter 0.4s ease, transform 0.6s ease;
}

.video-card.is-still:hover img {
  filter: contrast(1.05) saturate(1);
  transform: scale(1.02);
}

.video-card.is-still::before {
  content: "";
  position: absolute;
  inset: 0;
  background: linear-gradient(180deg, transparent 50%, rgba(0,0,0,0.5) 100%);
  pointer-events: none;
  z-index: 1;
}

.video-card.is-still::after {
  content: "PLAY";
  position: absolute;
  left: 0.8rem;
  bottom: 0.8rem;
  font-family: var(--font-mono);
  font-size: 0.6rem;
  letter-spacing: 0.18em;
  color: #fff;
  padding: 0.3rem 0.5rem;
  border: 1px solid rgba(255,255,255,0.6);
  z-index: 2;
}

.case-desc {
  margin: 0;
  color: var(--ink-soft);
  max-width: 38rem;
  font-size: 1rem;
  line-height: 1.6;
}

/* ── Examples mosaic ──────────────────────────────────────────────────── */
.examples-grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 1rem;
  margin-top: 2rem;
}

.example-card {
  display: flex;
  flex-direction: column;
  gap: 0.7rem;
}

.example-card .video-card {
  padding-top: 125%;
}

.example-label {
  font-family: var(--font-mono);
  font-size: 0.7rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--ink-soft);
  display: flex;
  align-items: baseline;
  gap: 0.6rem;
}

.example-label::before {
  content: "•";
  color: var(--accent);
}

/* ── Services ─────────────────────────────────────────────────────────── */
.services {
  background: var(--bg-alt);
  border-top: 1px solid var(--ink);
  border-bottom: 1px solid var(--ink);
}

.services-grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 1rem;
  margin-top: 2.4rem;
}

.svc {
  position: relative;
  display: flex;
  flex-direction: column;
  gap: 1.2rem;
  padding: 1.8rem 1.6rem 1.8rem;
  background: var(--paper);
  border: 1px solid var(--ink);
  transition: transform 0.25s ease;
}

.svc:hover {
  transform: translateY(-3px);
}

.svc--featured {
  background: var(--ink);
  color: var(--bg);
  border-color: var(--ink);
}

.svc-head {
  display: flex;
  align-items: center;
  gap: 0.8rem;
}

.svc-num {
  font-family: var(--font-mono);
  font-size: 0.7rem;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--muted);
}

.svc--featured .svc-num {
  color: var(--accent);
}

.svc-rule {
  flex: 1;
  height: 1px;
  background: var(--rule-soft);
}

.svc--featured .svc-rule {
  background: rgba(241, 235, 224, 0.2);
}

.svc-body {
  display: flex;
  flex-direction: column;
  gap: 0.5rem;
  flex: 1;
}

.svc-title {
  font-family: var(--font-display);
  font-size: clamp(1.5rem, 2.5vw, 1.9rem);
  font-weight: 300;
  font-style: italic;
  font-variation-settings: "opsz" 144, "SOFT" 30;
  letter-spacing: -0.01em;
  line-height: 1.05;
  margin: 0;
}

.svc-price {
  font-family: var(--font-display);
  font-size: clamp(2.4rem, 4vw, 3rem);
  font-weight: 320;
  font-variation-settings: "opsz" 144, "SOFT" 20;
  letter-spacing: -0.015em;
  line-height: 1;
  margin: 0.3rem 0 1rem;
  color: var(--ink);
}

.svc--featured .svc-price {
  color: var(--accent);
}

.svc-desc {
  font-size: 0.92rem;
  line-height: 1.55;
  color: var(--ink-soft);
  margin: 0;
}

.svc--featured .svc-desc {
  color: rgba(241, 235, 224, 0.78);
}

.svc-cta {
  display: inline-flex;
  align-items: center;
  justify-content: space-between;
  gap: 0.6rem;
  margin-top: auto;
  padding: 0.9rem 1.1rem;
  border: 1px solid var(--ink);
  background: transparent;
  color: var(--ink);
  font-family: var(--font-mono);
  font-size: 0.7rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  text-decoration: none;
  border-radius: 999px;
  transition: background 0.18s ease, color 0.18s ease, border-color 0.18s ease;
}

.svc-cta:hover {
  background: var(--ink);
  color: var(--bg);
}

.svc--featured .svc-cta {
  background: var(--bg);
  color: var(--ink);
  border-color: var(--bg);
}

.svc--featured .svc-cta:hover {
  background: var(--accent);
  color: var(--bg);
  border-color: var(--accent);
}

.svc-badge {
  position: absolute;
  top: -10px;
  right: 1.4rem;
  background: var(--accent);
  color: #fff;
  font-family: var(--font-mono);
  font-size: 0.6rem;
  font-weight: 500;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  padding: 0.32rem 0.7rem;
  border-radius: 999px;
}

/* ── Contact ──────────────────────────────────────────────────────────── */
.contact {
  background: var(--bg);
}

.contact-inner {
  display: grid;
  grid-template-columns: 1fr;
  gap: 3rem;
}

.contact-text p {
  max-width: 460px;
  color: var(--ink-soft);
  font-size: 1.05rem;
  line-height: 1.6;
}

.contact-text .section-title {
  font-style: italic;
}

.contact-direct {
  margin-top: 2rem;
  padding-top: 1.5rem;
  border-top: 1px solid var(--rule-soft);
  display: flex;
  align-items: baseline;
  gap: 0.8rem;
  flex-wrap: wrap;
}

.contact-direct-label {
  font-family: var(--font-mono);
  font-size: 0.7rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--muted);
}

.contact-direct-link {
  font-family: var(--font-display);
  font-size: 1.3rem;
  font-style: italic;
  color: var(--accent);
  text-decoration: underline;
  text-underline-offset: 4px;
  text-decoration-thickness: 1px;
}

.contact-form {
  background: var(--paper);
  padding: 2rem 1.6rem 2.2rem;
  border: 1px solid var(--ink);
  border-radius: 0;
  box-shadow: none;
}

.form-head {
  display: flex;
  align-items: center;
  gap: 1rem;
  margin-bottom: 1.4rem;
}

.form-head-label {
  font-family: var(--font-mono);
  font-size: 0.65rem;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--muted);
}

.form-head-rule {
  flex: 1;
  height: 1px;
  background: var(--rule-soft);
}

.field {
  display: flex;
  flex-direction: column;
  margin-bottom: 1.1rem;
}

.field label {
  font-family: var(--font-mono);
  font-size: 0.65rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--ink-soft);
  margin-bottom: 0.4rem;
}

.field input,
.field select,
.field textarea {
  border: none;
  border-bottom: 1px solid var(--ink);
  padding: 0.6rem 0;
  font: inherit;
  resize: vertical;
  background: transparent;
  color: var(--ink);
  border-radius: 0;
}

.field input:focus,
.field select:focus,
.field textarea:focus {
  outline: none;
  border-bottom-color: var(--accent);
}

.field select {
  appearance: none;
  background-image: url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' width='10' height='6' viewBox='0 0 10 6'><path fill='%231a1410' d='M0 0l5 6 5-6z'/></svg>");
  background-repeat: no-repeat;
  background-position: right 0.2rem center;
  padding-right: 1.4rem;
}

.contact-form .btn.primary {
  margin-top: 0.8rem;
}

/* ── Footer ───────────────────────────────────────────────────────────── */
.site-footer {
  background: var(--ink);
  color: var(--bg);
  padding: 4rem 0 2rem;
  margin-top: 0;
}

.footer-grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 2.4rem;
}

.footer-block {
  display: flex;
  flex-direction: column;
  gap: 0.7rem;
}

.footer-mark {
  font-family: var(--font-mono);
  font-size: 0.9rem;
  letter-spacing: 0.04em;
  border: 1px solid var(--bg);
  padding: 0.4rem 0.6rem;
  align-self: flex-start;
}

.footer-tagline {
  font-family: var(--font-display);
  font-size: 1.05rem;
  font-style: italic;
  font-weight: 350;
  margin: 0;
  max-width: 22rem;
  color: rgba(241, 235, 224, 0.85);
}

.footer-label {
  font-family: var(--font-mono);
  font-size: 0.62rem;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: rgba(241, 235, 224, 0.55);
}

.footer-link {
  font-family: var(--font-display);
  font-size: 1.4rem;
  font-style: italic;
  color: var(--bg);
  text-decoration: underline;
  text-underline-offset: 4px;
  text-decoration-thickness: 1px;
}

.footer-link:hover {
  color: var(--accent);
}

.footer-nav {
  display: flex;
  flex-direction: column;
  gap: 0.4rem;
}

.footer-nav a {
  font-family: var(--font-mono);
  font-size: 0.72rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: rgba(241, 235, 224, 0.85);
  text-decoration: none;
}

.footer-nav a:hover {
  color: var(--accent);
}

.footer-meta {
  font-family: var(--font-mono);
  font-size: 0.7rem;
  color: rgba(241, 235, 224, 0.55);
}

.footer-stamp {
  align-items: flex-start;
}

/* ── Responsive ───────────────────────────────────────────────────────── */
@media (max-width: 767px) {
  .nav-container {
    padding-left: 1.2rem;
    padding-right: 1.2rem;
  }

  .nav {
    position: absolute;
    inset-inline: 0;
    top: 100%;
    background: var(--bg);
    border-bottom: 1px solid var(--ink);
    flex-direction: column;
    align-items: stretch;
    padding: 1.2rem 1.4rem 1.6rem;
    gap: 0.4rem;
    transform: translateY(-120%);
    opacity: 0;
    pointer-events: none;
    transition: transform 0.22s ease, opacity 0.22s ease;
  }

  .nav a,
  .nav .nav-link {
    font-size: 0.85rem;
    padding: 0.6rem 0;
    border-bottom: 1px solid var(--rule-soft);
  }

  .nav-cta {
    margin-top: 0.4rem;
    text-align: center;
  }

  .nav-item {
    width: 100%;
    flex-direction: column;
    align-items: stretch;
  }

  .nav-dropdown {
    position: static;
    display: none;
    background: transparent;
    border: none;
    padding: 0.4rem 0 0.6rem 0.8rem;
    min-width: 0;
  }

  .nav-item.open .nav-dropdown {
    display: flex;
  }

  .nav.nav-open {
    transform: translateY(0);
    opacity: 1;
    pointer-events: auto;
  }

  .nav-toggle {
    display: inline-flex;
  }

  .topbar {
    font-size: 0.6rem;
    padding: 0.5rem 1rem;
    gap: 0.4rem;
  }

  .topbar-grow,
  .topbar-text:last-child {
    display: none;
  }

}

@media (min-width: 768px) {
  .section {
    padding: 7rem 0;
  }

  .hero {
    padding: 4.5rem 0 6rem;
  }

  .hero-grid {
    grid-template-columns: 130px minmax(0, 1fr) minmax(0, 0.9fr);
    gap: 3.5rem;
    align-items: start;
  }

  .hero-rail {
    display: block;
    position: sticky;
    top: 100px;
    padding-top: 0.6rem;
  }

  .hero-headline {
    font-size: clamp(4rem, 7vw, 7.5rem);
  }

  .image-strip-inner {
    grid-auto-columns: 32%;
  }

  .image-strip-inner img {
    height: 380px;
  }

  .examples-grid {
    grid-template-columns: 1.4fr 1fr 1.2fr;
    grid-auto-rows: minmax(280px, auto);
    gap: 1.2rem;
  }

  .example-card:nth-child(5n+1) .video-card {
    padding-top: 140%;
  }

  .example-card:nth-child(5n+2) .video-card {
    padding-top: 110%;
  }

  .example-card:nth-child(5n+3) .video-card {
    padding-top: 130%;
  }

  .services-grid {
    grid-template-columns: repeat(3, minmax(0, 1fr));
    gap: 1.2rem;
    align-items: stretch;
  }

  .svc {
    padding: 2.2rem 1.8rem 2rem;
  }

  .svc--featured {
    transform: translateY(-8px);
  }

  .svc--featured:hover {
    transform: translateY(-12px);
  }

  .contact-inner {
    grid-template-columns: minmax(0, 1fr) minmax(0, 0.95fr);
    gap: 4rem;
  }

  .footer-grid {
    grid-template-columns: 1.4fr 1fr 1fr 1fr;
    gap: 3rem;
  }
}

@media (min-width: 1024px) {
  .hero-headline {
    font-size: clamp(5rem, 8vw, 9rem);
  }

  .examples-grid {
    grid-template-columns: repeat(6, 1fr);
  }

  .example-card:nth-child(6n+1) { grid-column: span 2; }
  .example-card:nth-child(6n+2) { grid-column: span 2; }
  .example-card:nth-child(6n+3) { grid-column: span 2; }
  .example-card:nth-child(6n+4) { grid-column: span 3; }
  .example-card:nth-child(6n+5) { grid-column: span 3; }
  .example-card:nth-child(6n+6) { grid-column: span 2; }
}

@media (min-width: 768px) {
  .site-header.header-hidden {
    transform: translateY(-100%);
  }
}